No two people are alike. Learn how people use a tool. Begin to discover what is needed to optimize their experience.


identify focus communities


5-10 minutes





This simple activity helps teams quickly and easily discover how their tool is useful and relevant among various communities. Having users write their own story helps teams understand how it is used in real life and identify what other needs and situations to design and develop for in the future.

MAterials Needed

  • Printed ‘My Story’ cards

  • Writing utensils

  • For a paperless deployment option, see facilitator guide.


How It’s Useful


For Development Teams

  • Prioritize features

  • Identify use cases

  • Importance of technology capabilities

For Product Teams

  • Discover the desired use case of specific communities

  • Understand tool relevance with a focus community

Example Outcome


Why We Love It

Sharing the voices of the community with your team is empowering! Hearing their stories helps to identify use cases and consider different capabilities of a technology based on geography, connectivity, desires, and needs.


Get It Here!

In the facilitator guide, you’ll find all the instructions you need to deploy this activity. You can choose to print the activities, run them digitally, or go paperless. Have fun!

View ‘Our Research Principles’ for insight into what we consider when planning an engagement.


Pairs Nicely With


Persona Builder


Quick Reactions


Explain It

One Liners