PERSONA BUILDER
What makes you different makes you beautiful. Identify the distinct traits that make up different types of humans within a focus community.
identify focus communities
40 min - 1 hour
Group/Individual
Every product is not for everyone. It can be challenging to represent communities correctly without first hearing from them. The ‘Persona Builder’ activity allows participants to creatively build a persona that represents their community. We recommend this activity only if you have community members present, interviews, secondary research, survey data and experience to support the represented community.
MAterials Needed
Printed and cut ‘Persona Builder’ component cards
Dice (optional)
Writing utensils
How It’s Useful
For Development Teams
Identify focus communities & use cases
Identify and prioritize capabilities
For Product Teams
Communicate research
Identify focus communities
Identify risks & needs of focus communities
For Organizations & Trainers
Empower community representation
Identify risks
Ensure accuracy & diversity in information
Why We Love It
Personas are extremely helpful for designing and communicating to our other team members. They are a great way to represent synthesized qualitative and quantitative information while providing context and eliciting emotion. This game helps the building of personas become more tangible.
Get It Here!
In the facilitator guide, you’ll find all the instructions you need to deploy this activity. You can choose to print the activities, run them digitally, or go paperless. Have fun!
View ‘Our Research Principles’ for insight into what we consider when planning an engagement.
