“Intuitive.” “Outdated.” “Frustrating.” It only takes one word to provide insight into what people really think about your app.




5 minutes





This lightweight activity has a little bit of everything! The ‘One Liners’ activity offers quick, succinct feedback by posing five direct questions and asking for short or one word answers. 

MAterials Needed

  • Printed ‘One Liners’ card

  • Writing utensils

  • For a remote deployment option, see facilitator guide.


How It’s Useful


For Development Teams

  • Identify technology improvements

  • Identify use cases

For Product Teams

  • Gauge interest

  • Gauge understanding

  • Gauge adoption

Example Outcome


Why We Love It

We’ve learned that localized activities are great for gathering insightful results. ‘One Liners’ is a fast and powerful activity designed with only five questions. The results shed light on valuable data such as users’ likeliness of adoption and the most recommended areas to improve.


Get It Here!

In the facilitator guide, you’ll find all the instructions you need to deploy this activity. You can choose to print the activities, run them digitally, or go paperless. Have fun!

View ‘Our Research Principles’ for insight into what we consider when planning an engagement.


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