This feedback helps teams improve the first experience people have with their product. It informs decisions made about user experience, core functionality and marketing.
One of the top things that prevent individuals from adopting new products (particularly secure tools) is a complicated, unclear setup process. In an effort to answer the question— "Can anyone use it?—we've designed these activities to measure:
If people can completely set the tool up to a point where they can use it in everyday life
How well people understand what the tool is and does
If the benefits of the tool are communicated clearly